A SAFER, MORE FAMILY-FRIENDLY BIKING EXPERIENCE
Biking apps offered today are catered to athletes. But what about the every day person who commutes to the same locations or rides for leisure with family? How would the biking experience change if there was an app that fulfilled the average commuter-biker's needs?
Co-Pilot is a safer, more family-friendly biking experience that prioritizes convenience and safety for commuter-biker's needs. This is a project not just about the journey of a biker, but also the journey of a newbie designer carrying out a project brief from sketch to wireframe to final mock-up.
What I Did
Develop brand identity and elements, organized in process book: mood boards, simple logo, brand style guide, style tiles, icons.
Design for mobile, website, apple watch: produce UI mockups and flows, experience maps
9 WEEKS, FALL 2015
SOFTWARE: Sketch, Invision, Illustrator, Photoshop, and InDesign
THE CO-PILOT FORMULA FOR
FAMILIES AND COMMUTERS =
FUN + SIMPLE + CASUAL + SAFE
Co-Pilot was to be the opposite
of STRAVA's very industrial,
very serious-biker visual brand